You think you're doing the right thing by taking opportunities left right and centre. When you're starting out, yes that's how build experience, a client base and how you begin gaining a reputation.

When you're a few years in, you stop saying yes to it all. Because it's pointless. You're watering down your skills. Now, I'm not saying to niche, I'm saying to be intentional and intuitive with the decisions you're making and the people you're working with.

Building a magnetic, undeniable brand isn't just about flashy logos or a trendy font. It's about being true to who you are, building a strong community that leverages off the emotional connections you've forged. When you prioritise these factors and infuse them into every aspect of your brand, you create a force to be reckoned with. So go ahead, be yourself, build your community, and watch as your brand becomes unstoppable. Your time is now. So take a chance on you.

Clients always tell me "I want to stand out". Well, of course you do. But how are you going to do that?

Your brand is not just the visuals. The visuals are the fun part, the cherry on top, the thing your audience will remember. Your logo, colour palette, illustrations, patterns - whatever! - are all just an elaborate representation of your brand story. But the problem is, everyone always only ever wants to talk about the visuals. Spilling our secrets.

She hasn't had special treatment. Wasn't born with natural charisma. She's not incredibly confident all the time. She doesn't have 'family money'. She most likely started with an idea, a laptop and a few friends/family to support her.

You know what the difference is? And it's pretty simple.

There are so many ways to own and run a business. It’s no easy feat (and whoever says otherwise is lying). But I’ve been struggling with the idea recently of am I a good business owner? Do I do the right things? Do I make the right decisions? Am I showing up in the best way possible?

I’m not going to beat around the bush and tell you that branding isn’t expensive. Because it is. It needs to be.

I've gone against everything I believe in. My personal values, my business values. I thought that by doing this thing I would be putting myself in a better position to receive clients, increase my prices and grow TGS.

I thought it was one tiny little thing that no one would even question. But this one little thing was actually holding me back.

Here's the truth.