The Ultimate Branding Checklist + Freebie!
Because I don’t gate keep around here.
I’m removing the ambiguity of your brand foundations. No more keeping secrets, no more holding it all in. Here’s a simplified version of exactly what I use for my own brand strategy clients.
Your brand is not just the visuals. The visuals are the fun part, the cherry on top, the thing your audience will remember. Your logo, colour palette, illustrations, patterns - whatever! - are all just an elaborate representation of your brand story. But the problem is, everyone always only ever wants to talk about the visuals.
There is literally so much more to it than that!
For all you business owners out there, we wear a lot of hats. We have to know the ins and outs of how to run a business, but what you might not know, and is often more difficult knowledge to come across, is how to sell your brand story in a way that makes your brand (and business) undeniable in the minds of your audience. You don’t just want an undeniable brand, you want one that emotionally resonates, connects with and stimulates your audience in ways they didn’t know they needed.
I’ve heard this analogy so many times before, but think of your brand like an iceberg. There’s so much more underneath the surface than what you realise.
Above the water, is your visual brand identity - logos, fonts, colours, illustrations, graphics — all the cute stuff!
Below the water, is everything else.
Everything that makes good brands great, is under the surface.
Just like people. It’s what’s on the inside that counts.
Your business is more than a set of visuals. When done right, your brand can become an experience. It becomes a product worth investing in, spending time with, interacting with and sharing with others.
Of course, you probably know all of this, right.
But here’s what you don’t know. How do you do all of this? How do you know if your tone of voice is right? What about your audience? Are you acting in line with your values? Do you truly know your purpose?
In our signature service, The Brand Soulmate, we uncover, research and define all of these points and more. We do the hard work for you. We align your words, your intention, your goals and vision into a seamless Blueprint that you can take and use as your guiding force throughout your business.
And I’m feeling generous today, so here’s a little download you can grab that dives into my process with specific questions and prompts to help you get clear on some of these crucial foundational aspects of your brand.
Remember, all of these elements, from the very bottom of the iceberg, to the tip all coincides to create a formidable, undeniable brand presence and experience that your audience remembers, but more importantly feels and can connect to emotionally.