You think you're doing the right thing by taking opportunities left right and centre. When you're starting out, yes that's how build experience, a client base and how you begin gaining a reputation.

When you're a few years in, you stop saying yes to it all. Because it's pointless. You're watering down your skills. Now, I'm not saying to niche, I'm saying to be intentional and intuitive with the decisions you're making and the people you're working with.

Clients always tell me "I want to stand out". Well, of course you do. But how are you going to do that?

She hasn't had special treatment. Wasn't born with natural charisma. She's not incredibly confident all the time. She doesn't have 'family money'. She most likely started with an idea, a laptop and a few friends/family to support her.

You know what the difference is? And it's pretty simple.

There are so many ways to own and run a business. It’s no easy feat (and whoever says otherwise is lying). But I’ve been struggling with the idea recently of am I a good business owner? Do I do the right things? Do I make the right decisions? Am I showing up in the best way possible?