The #1 mistake I see clients make all the time.
For my clients, branding and design isn't their expertise, so sometimes design decisions and key brand fundamentals get lost in translation. Here's why the #1 mistake you can make for your brand is doing exactly what you want.
🌞 They love a bright yellow, but that doesn't align with their brand values of calming and sustainable.
✍️ They want to include super modern flat illustrations because that's what they love, but their brand calls for something more hand-drawn, down-to-earth, and soft.
🙀 They saw someone else in their industry doing x, y, z, so they want to do x, y, z because it worked over there, so of course it would for them.
Right? Wrong 🙅🏻♀️
Here's why that type of mindset (and ignorance) is detrimental to your business.
Misalignment with Brand Values
Choosing colours, illustrations, or any visual elements based on personal preference rather than brand values can create a significant disconnect with your audience. Imagine promoting a brand that prides itself on sustainability and calmness using a bright, energetic yellow. This not only confuses your audience but also dilutes your brand's message. It's crucial to ensure that every element of your brand visually communicates your core values and resonates with your target market.
Following Trends Blindly
It's tempting to mimic what others in your industry are doing, especially when you see them succeed. However, what works for one brand might not work for another. Your brand has its unique story, values, and audience. Blindly following trends can make your brand seem inauthentic and lost in the crowd. Instead, focus on what makes your brand unique and let that guide your branding decisions.
Overlooking Your Audience
Your brand is there to serve your audience, not you. While it's important to inject your personality into your brand, it should never overshadow the needs and preferences of your audience. When you focus too much on what you like, you risk alienating the very people you're trying to attract. Remember, successful branding is about creating a connection with your audience, understanding their needs, and reflecting those needs in your brand.
Where are your opportunities?
Branding done right can significantly support your business growth. Here's how:
Consistent Messaging
Your messaging should reflect your brand's values and mission consistently across all platforms. This creates a cohesive brand experience that builds trust and loyalty with your audience.
Strategic Visuals
Use visuals that align with your brand's story and values. This not only enhances your brand's identity but also makes it more recognizable and memorable to your audience.
Engaging Copy
Your copy should be crafted to speak directly to your audience's needs and desires. It should reflect your brand's tone of voice and personality, making your brand more relatable and engaging.
Community Interactions
How you interact with your community can reinforce your brand values. Be authentic, responsive, and consistent in your communications to build a strong, loyal community around your brand.
Personal Branding
Your personal brand as a business owner should complement your business brand. Share your story, values, and experiences in a way that aligns with your business, creating a more personal connection with your audience.
It's easy to get caught up in what you personally love when it comes to branding, but always remember that your brand is there to serve your audience. By aligning your branding elements with your brand values and audience needs, you can create a powerful, cohesive brand that supports your business growth.
Ready to take your branding to the next level? Download the Services Guide to discover how we can help you craft a brand that truly resonates with your audience and supports your business growth.