Stop the Scatter: How brand strategy can change your business.
I've heard it all before.
"My audience changes all the time — so many different people want my product/service!"
"I love so many different things, my Pinterest board doesn't make any sense!"
"I want my brand to be saying X, but I'm just seeing what works."
Let’s be real for a sec—winging it is not a brand strategy. It might feel like you’re "just going with the flow" or keeping things flexible, but in reality, it's absolutely holding you back. When you're just starting out, it's important to try new things and see what sticks. But when you have an established business, a reputation, a clear audience, you can't just fly by the seat of your pants and hope it brings in the people you want.
Whether you're spinning your wheels trying to keep things consistent on social media, or constantly reinventing yourself in search of what sticks — it's time to really rethink how you're showing up.
Enter: a strategic, intentional, solid brand strategy.
Brand strategy can be a bit of a buzzword, and it's hard to know exactly what the fuck it actually means, because it means something different to everyone.
To me, brand strategy is the blueprint of your business. It can take your scatter-brained vibe and condense it into an articulate, well-researched and well-rounded blueprint that helps you show up with clarity, consistency and confidence. A great brand strategy allows you to ditch the confusion and step into a version of your business that feels right — because your brand is way too important to leave to chance.
What a Solid Brand Strategy Can Do for Your Business
When you're winging it, every day is a new day to try something new! Today you're fun and quirky, tomorrow you're modern and moody. One minute you're using bold, playful fonts, the next you're all about muted tones and minimalist design. This inconsistency can confuse your audience (and let’s be honest, it probably confuses you too). It's also costing you time, money, effort and valuable resources.
But a solid brand strategy? It keeps you grounded, focused, and crystal-clear on how to show up. It keeps you in your own lane, sharing your unique story and appealing to your ideal audience. It means you know exactly how to talk to your people, what your visuals should look like, and how to present yourself in a way that feels cohesive across every platform. You won’t be wasting time second-guessing whether this Instagram post is “on-brand” or wondering why your website isn't converting.
A brand strategy is clarity. It’s confidence. It’s knowing that what you put out into the world feels like you and is designed to attract the people you’re meant to work with.
Why Winging It is Not a Strategy
The reality is, winging it isn’t just exhausting — it’s costing you time, money, energy, brain-space, confidence, clarity, purpose, income, emotional connection, brand engagement and so much more. A lack of cohesion and clarity is likely why you’re not attracting the right clients, and why you're working so damn hard for inconsistent results.
Think about it like this: a brand without a strategy is like trying to bake a cake without a recipe. You roughly know what goes into it — flour, eggs, sugar, milk. You have the ingredients and you're hoping for the best, but it's not enough. There's no direction, no plan, no detail. It might taste okay, but it's not what you were going for.
So how do you create a brand strategy that works?
Our strategy is focused on a few core business elements.
Audience
Brand Substance
Future State
Messaging
Get clear on your audience: Who are they? What are their pain points, desires, and dreams? Your brand strategy should revolve around connecting with these people, and showing up as the solution they’ve been searching for.
Define your brand substance: How do you want people to feel when they interact with your brand? Your personality should be consistent in your visuals, messaging, and tone. What is it that makes you, you? How does your story set you apart, what are your values?
Your future state: Your brand strategy outlines and articulates your goals in a way that makes sense. It then aligns with these goals and give you a clear path to achieve them.
Refine your messaging: The words you use matter. Whether it’s your tagline, website copy, or social media captions, your messaging should always be aligned with your values and speak directly to your audience.
If you're tired of feeling like your brand is all over the place, it's time to get serious about your strategy. Stop winging it! Be proud and confident in who you are and what you bring. Your business deserves to be undeniable, magnetic, a force!
The truth is, a solid brand strategy isn’t just a nice-to-have. It’s a game-changer. It’s what will take you from feeling scattered and inconsistent to running a brand that feels aligned, genuine, and ready to grow.