I’m not going to beat around the bush and tell you that branding isn’t expensive. Because it is. It needs to be.

Your $10k months are none of my business.

Are $10k months nice? Sure! Are they something to aspire to? Go for it, if that's what you're wanting. Should it be a goal that you're only focused on? Probably not.

To be honest, I really do not care about how much money you make. The $10k month rhetoric can be damaging, but it can also be uplifting. It can be inspiring, but it can defeat others who aren't at that level (yet).

There's so much information out there for business owners — do this, do that. Don't do this and definitely don't do that! It's overwhelming and can be so daunting. As business owners, especially when you're on the cusp of something great, on the verge of your next major breakthrough, there's one thing that no one will tell you. It's also something that not a lot of business owners do, but they definitely SHOULD BE!