The telltale signs of a stale brand & what to do about it.

We’ve all been there — working on a brand that once felt like your baby, but now it’s more like that forgotten plant in the corner of your living room.

No shame here! Identifying a stale brand is the first step to breathing new life into it. Here’s how to tell if your brand is begging for a brand refresh and what you can do about it.

You've Stopped Growing

Remember when everything about your business and brand was exciting, and new opportunities seemed to pop up everywhere? If you’ve noticed that your brand’s growth has plateaued or slowed, it might be time to reassess. Stagnation is a classic sign of a stale brand, but don’t worry—this just means there’s room for growth and reinvention.

You're Bored

You used to light up talking about your brand, but now, the spark just isn’t there. If your brand no longer excites you, it’s probably not exciting your audience either. Feeling uninspired? That’s your brand nudging you to mix things up. A little boredom can be the perfect motivation to infuse your brand with fresh energy and ideas.

The post that divided the internet. Oh, and this one too.

Your Audience Has Changed

People grow, interests shift, and sometimes, your once-loyal audience has grown but evolved. If your brand isn’t keeping up with who your audience is today, it might be time to realign. Think of it as catching up with an old friend—find out what’s new and how your brand can meet their current needs.

You Hate Sending People to Your Website

When was the last time you proudly shared your website link? If you’re cringing at the thought of someone visiting your site, it’s a sign your brand might need a refresh. Your website should be a reflection of your brand’s best self, and if it’s not, a little redesign could work wonders.

You Procrastinate Creating Content

Content creation should be a joy, not a chore. If you’re putting off writing that blog post or designing that Instagram graphic, it might be because your brand isn’t inspiring you. A fresh perspective and a brand refresh could be just what you need to get those creative juices flowing again.

Your Pinterest is Filled with Branding Inspiration

Is your Pinterest board overflowing with ideas that don’t quite fit your current brand? It’s a clear sign that your vision has outgrown your existing brand. Take this as a cue to start implementing those ideas, and don’t be afraid to shake things up. Your brand should evolve with you!

Ready to Refresh?

Recognising a stale brand is the first step toward creating something new and exciting. Now that you’ve identified the signs, it’s time to take action. Start small or go for a full rebrand—either way, you’ll reignite the passion for your brand and connect more deeply with your audience.

Let’s chat about how we can bring your vision to life.

But don’t just take it from me, here’s a few of our fave brands.