Why I don't charge $10k for every branding project.

Let’s talk about something that might surprise you.

I don’t charge $10K for (all) my branding projects. Yep, you read that right. In today's digital landscape it seems like every designer is out here charging $10k+ for their branding offerings.

Now, before you start thinking, “Wait, doesn’t that mean your work is less valuable?” Bite your tongue! Pricing isn’t always about the dollar signs; it’s about offering the right solution for where your business is right now. Because not all of us are in it just for the money...

Here's what I believe.

Here’s the deal—branding is not a “one-size-fits-all” process. A business that’s just starting out doesn’t have the same needs as an established company looking for a complete overhaul of their brand presence. And that’s okay!

Your brand doesn’t have to be perfect or fully formed from day one, but it does need a solid foundation. That’s where smaller, more focused branding options come into focus for Third Ginger Studio. These offerings are designed to meet you where you are, whether you’re launching a side hustle or need a brand refresh to keep things fresh and relevant.

Big Impact Doesn’t Always Mean Big Investment

I get it—when people hear “branding,” their minds jump to fancy logos, complex designs, and hefty price tags. But here’s a little secret: not every impactful brand starts with a huge budget. Sometimes, the most effective branding projects are those that focus on the essentials, especially when you're in the beginning stages.

For start ups and small businesses, sometimes you just need an intentional and professional brand that aligns with your current goals, that doesn't have the massive upfront investment. You don’t need to spend $10K right now to make a big impression. You need clarity, consistency, and confidence in how you present your business.

Then, down the track, because of your initial solid foundations, you'll be in a position to drop $10k on that new brand.

Your Brand Still Matters (No Matter the Stage)

Whether you're investing $1K or $10K, your brand deserves attention. A beginner or budget-friendly package doesn't mean your business is any less important. It means that you’re being smart and intentional about what your business needs right now to grow.

Branding at an early stage sets the foundation for your future success. It's what helps you stand out in the market, connect with your audience, and create a memorable experience. And when you’re ready for a more in-depth, high-level project, you can cross that bridge when you get there!

It’s About Building a Relationship, Not Just a Transaction

Another reason I offer a range of packages? It’s because I value long-term relationships with my clients. You don’t have to jump into a $10K investment from the start. We can grow together! Whether you’re testing the waters or diving in headfirst, my goal is to help you build a brand you’re proud of and confident in, regardless of where you’re starting.

I adore my clients. And when you work with me, you can be guaranteed I’m sitting on the sidelines of your socials cheering you on! You can slide on into my DMs anytime.

High Quality, No Matter the Price

A lower-cost package doesn’t mean low quality.

Every branding project I take on, whether it's a quick refresh or a complete overhaul, gets the same level of care, attention, and expertise. Your business deserves thoughtful, professional design, and that’s what you’ll get, no matter which package fits your needs.

I was where you are now and so have a lot of my clients. Then 2, 3, 5 years later, they come back. For a mini refresh, extra collateral, a new website — because that high quality and intentional foundation allowed them to grow and evolve.

Your brand matters.

It matters at the start, it matters when you’re growing, and it matters as you evolve. And the good news is that you don’t have to wait for a huge budget to start investing in it. There’s power in small steps—each one takes you closer to that brand (and life) you’ve always dreamed of.

So, whether you’re ready to dip your toes in with a smaller package or dive deep into a full-scale project, I’ve got options that fit you and your business right now. So if you're ready, hit me up — let's chat.

Ready to make your brand count? Branding applications now open!