You think branding is expensive. Well, it is.
You think branding is expensive. You think it's not worth it. But not branding, is costing you more than you realise.
Was this year a bit of a flop in your business?
Maybe your services aren't selling like they used to?
Maybe your social engagement was down?
Maybe you've outgrown your brand?
A Canva logo, or the logo you had a friend of a friend design for you or even the DIY logo you've had for 5+ years just isn't cutting it anymore. It's not enough to just show up and hope for the best, you need to cut through to your audience with a great first impression.
Here's the facts.
81% of consumers need to a trust a brand to consider buying (Edelman)
It takes 0.05 seconds for people to form an opinion about your website (8ways)
77% of consumers buy from brands that share the same values as them (Havas Group)
Branding consistency can increase revenue by 20% (Marq)
46% of consumers will pay more for trusted brands (Salsify)
It takes 5 to 7 impressions to produce brand awareness.
If you're not out there with the same
brand
message
fonts
colours
tone of voice
language
then, girlfriend, what are you doing?
It's your responsibility to make sure your brand presence is on point, that it resonates and connects with your audience. It needs to represent the quality, the service, the EXPERIENCE you deliver.
Because you're not in business because you have a hobby. You're in business because you love doing something so much that you want to be paid for it.
If your brand isn't doing the heavy lifting when it comes to awareness, perception, messaging and more, then to be honest, you're going to sit in the same position that you've always been. Struggling to get clients, sitting in this pain and discomfort of hustling and forcing people to work with you. You feel like you're failing, because you're not making money.
I get it, I do. I've been there - even as a brand designer. But it takes an objective opinion, a third party presence, someone who cares about your business and what you do to understand how you need to look and show up in your industry.
It's not rocket science. It's branding. And yes, it's an investment. But it's an investment in the future of your business.
Think about it...how much is not investing in branding actually going to cost you in the long run?
If one of your goals for 2024 is to increase revenue in your business, let's take a deep dive and reinvent your brand. Let's get to the nitty gritty of who you are and where you want to go to create a brand presence your dream clients cannot get enough of! Let's chat to find out more about how a killer brand can make or break your biz.