Trends are there to have fun with, experiment with and use just because. But only if they form a very small part of your brand and marketing strategy. While we love taking part in fun reels, trending visuals and content, we always know there is a time and place.

This has been a major turning point in my life and I've personally grown so much in that time, and so has TGS. It really proves that there is a younger version of you that is so proud of what you've done and are doing.

These last 6 months have been a major period of reflection for me and TGS, which means I'm tackling the next 6 with a plan and a clear head. With mid-year also comes the end of the financial year, so of course, it's the perfect time for a little goals refresh.

Your inconsistency is killing your business.

I see you. Don’t try and hide. I know what you’re doing just to get that post out, to write that blog, to send something to a client.

Creating a brand is more than a DIY logo from Canva, or purchasing templates. Crafting the right brand involves a deep understanding of your audience, knowing what makes you different and stand out, being conscious of and living out your values across every touchpoint and being consistent across your language, messaging and design.

TGS is almost 4 years old. And turns out, you can never really know everything there is to know about running a business. And just when you think you've got it all figured out, surprise, the little back to reality nudge is a very humbling experience.

While I'll never truly know the exact reasons for losing followers (no posting consistently, not prioritising video, the algorithm, etc) it's most likely because that rapid increase of people following my account meant that they weren't actually engaged (or real) followers.

But what was happening instead? I was painstakingly trying to create systems using other apps so I could schedule 2 weeks worth of content. It was taking me a lot longer, it was stressful because I had stuff everywhere across two computers and my phone and it was so unorganised.