Inconsistency is killing your business + freebie!
Mic drop incoming…
Your inconsistency is killing your business.
I see you. Don’t try and hide. I know what you’re doing just to get that post out, to write that blog, to send something to a client.
And guess what, it’s killing your business.
A consistent brand…
Helps to build trust and credibility with your audience
Reinforces brand recognition
Establishes a strong business reputation
Builds a sense of unity and cohesion across platforms
Helps to convey your brand’s message effectively
When you have multiple platforms (Instagram, Pinterest, TikTok, website, emails, print collateral) that all look and sound different, you’re doing a disservice to your business. You’re diluting your message and making your brand look unprofessional.
Brand
At the most basic level, you should be able to identify
At least 3 colours that you use consistently
At least 2-3 fonts for your brand visuals
A clear logo hierarchy (primary, secondary and brand mark)
A set of stock images that work with your offering
Social Media
For your socials, you should have
A set of social templates that keep your feed consistent
A clear bio that outlines exactly what you do and who you do it for
Consistent colour usage
Consistent font usage
Relevant stock images
Consistent tone of voice and language
Website
Your website should have
Consistent colour usage
Consistent font usage
Relevant stock images that work with your offering
Clear messaging that aligns to your brand values
Consistent tone of voice and language
There’s no right or wrong way to run your business dear business owner, so this Brand Audit is totally free and is absolutely self-guided. There’s prompts on the most relevant items from each category that are common pain points for all clients, so these will guide you in the right direction.
It’s still too overwhelming and you have no idea where to go from here? We’ve got a brand new offering… Get in touch to find out more about our Brand Audit service and how we can help you go from that brand, to that brand.
Can’t wait to hear from you!