Instead of telling you all the things that you should be doing in your business, I'm going to share a few unrealistic expectations that have been put on me and TGS over the years and why we're no longer telling ourselves those stories, and why neither should you.

You know that you create your own reality, right? Like, you’re in charge of everything that you want to happen? You’re the decider of your mindset and our mindsets are the most powerful tool we have in our business toolkit and is also the most overlooked.

Fast forward two weeks after the proposal was sent, the client came back to us and said the quote was too expensive. And they wanted additional scope to be included, but also wanted us to reduce the price.

The client had lied about the budget available and wanted a full brand strategy, identity and collateral for less than what we were charging when TGS first started.

Just like in life, your business is in a constant state of creation. You are in a constant state of creation. There is no beginning, middle or end. You’re always in this state. But can you harness it? The Law of Attraction.

And branding is one of them. It's a big investment of money, time and energy. It's saying to yourself, your audience, your business that yes, I do believe in this. I do believe that my business is worth the investment. I do believe my business has the potential to be the success I want it to be. I believe that I can make this business happen.

You can achieve everything you want to in your business. Yes, it takes hard work, determination and perseverance, but it also takes a lot of passion, intention and a lil' bit of magic.⁠ And that little bit of magic comes from investing in your brand identity.

I had this overwhelming sense of well why should I be charging $10k for a client project? There’s so many other people out there that know more than I do, that are better than me and that who deserve to be earning that much.

It feels like I shouldn't be, because who the hell am I to tell you about imposter syndrome. I'm no expert. Of course I'm not. I'm just a business gal with a whole lot self doubt who feels the same way you do.

If an iconic fashion brand can rebrand, so can you. Don’t be afraid of a little shake up of your visual identity.