Overnight successes are not real. It might seem like it, but there is a lot behind the scenes that you don’t see.

We design unique, intentional brands grounded in strategy that tell your story. We don't create cookie-cutter brand identities that lose their sparkle after a year. We tell visual stories through the brands we create. We've been around the block creating visual identities for all types of businesses, so here are our top do's and don't's of branding that apply to every business, everywhere.

Being a creative person, sometimes means that you work late at night, or early in the morning. Or have random bursts of energy and inspiration at ridiculous times. Creativity doesn't conform to your standard 9-5.⁠ But just because you're awake, or feeling energised, doesn't mean you should be 'working'. And by that, I mean, answering emails, replying to texts, or feeling the need to reply to every single DM.⁠

No one could’ve prepared me for how difficult owning your own business is. No one told me how much effort really goes into owning your own business. I’m not just talking about the clients and keeping up on Instagram.

This collection of words represents your business. They are the emotions you want your brand to portray, the values you do business by and essentially, why your audience should choose you. Carefully curated, these words become a guide for your business as whole and here’s how!

Branding isn’t just about the visuals. It’s about the soul and story behind your business. It’s the essence of your business all wrapped up. But there are a few key elements that make a successful brand that are common across so many businesses.

The challenges are as individual as we are. The difficulties arise and are based on our own bias’, personal experiences and mindset.

“A slow season is the time to be working ON your business, not IN it. Here’s five tasks that you can prioritise on your to do list to take advantage of that slow season.”