Third Ginger’s entire mission is built around supporting, uplifting and connecting with like-minded passionate women who are creating their own reality. I like to think of the little community we’ve got going as gal pals, but there’s always stuff you don’t want to share online.

And when we are all connected and empathetic with one another, we support, hold space for and uplift those in need. That’s what community is all about. That’s what this is all about.

As we near the end of yet another year that has flown by way to quickly, it’s always a great time to stop and reflect on what we’ve accomplished, the opportunities we took and the times where we’ve truly felt so in flow time just stopped.

Maintaining your mental health and well-being is incredibly important for everyone and should always be a top priority.

So, I treat my clients as I do my friends. I take an interest in their lives, I ask about their kids, their weekends and their struggles. Our zoom calls always start with a good ol’ yarn and end up going over time. So why is it so important that clients are more than just clients?

This was the expertise I was missing! Yes, at first I was nervous because I didn't think anyone could care about my business as much as I do, but I was so wrong! Outsourcing is a major step for any small business and you want to know that you're in great, capable, trustworthy hands. And outsourcing your brand - the visuals you need to feel aligned and connected with for the foreseeable future, that can be the scariest thing of all.

Self-doubt creeps in all forms – from decision paralysis to overthinking. Yes it can be debilitating and you send yourself spiralling and you’re left with nothing but negative thoughts to get you through an extremely long night. The good news?

You can overcome self-doubt. Or at least learn to not let it consume you.

Your brand should be an experience, from beginning to end. It doesn’t just rely on sight, but all the senses. Do you have a certain scent burning in your office? What kind of clothes do you wear to a meeting? How do you answer the phone when talking to clients? What is your email sign off? All of these minutiae play into a bigger story – your brand.