How establishing your brand words, establishes your identity.

Simply put, brand words are adjectives that sum up your business. In every project, our clients answer an in-depth branding questionnaire that we then analyse and extract key words that establish and represent their business, plus will resonate with their target audience. 

Why are brand words so important? 

This collection of words represents your business. They are the emotions you want your brand to portray, the values you do business by and essentially, why your audience should choose you. Carefully curated, these words become a guide for your business as whole and here’s how!  

Okay, let’s dive right in! 

Tone of voice 

Having clearly established brand words can help in all aspects of your business, and most importantly your messaging and communications. You will be better able to communicate effectively with your audience. You will have a clearer message. You will be consistent, and your audience will appreciate the constant sameness. 

Attract the right audience 

Think about your business from an objective point of view. Put yourself in the shoes of your target audience and how they see your business. Your brand words, if chosen correctly, attract your most ideal clients, they resonate and are attracted to the emotions your brand is conveying. These become the emotional attachment you form with your audience. 

Decision making 

Having established brand words help decide the direction of your decisions. They are the guiding force that represent the emotions of your business. These are the shining light to help you navigate difficult decisions and by staying true to these, you won’t put a foot wrong.  

Core values 

Your brand words should also be aligned with your core values. Your core values are the bread and butter of your business and brand. Like your brand words, these are the values that your business embodies and lives by. Having similar values to your audience helps to establish and maintain a solid emotional connection that stands the test of time. 

Business growth 

Having clear brand words can even help with your business growth. You have a clear strategy, a targeted message and an audience that resonates with your brand. This all helps to know exactly where you’re going.  

In case you were wondering, Third Ginger Studio’s brand words are: 

• Honest 

• Approachable 

• Down to earth 

• Positive 

• Creative 

• Passionate 

• Source of information/truth 

The best part about brand words, is that you can have as many or as little words as you like, as long as they represent your business and are consistent across your messaging! 

So, tell me, what are your business’ top three brand words? And how do you live them out?