Mindset Kaitlyn Durgali Mindset Kaitlyn Durgali

Your dream life isn’t that far away…

We've worked with so many business owners, just like you, that have this dream of having financial independence, or location freedom, or being able to spend more time with their families and raising their kids, or creating something that they're proud of, for themselves.

You know what you want, and we know how to get you there.

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Mindset Kaitlyn Durgali Mindset Kaitlyn Durgali

You are getting in the way of your own success.

Creating a brand is more than a DIY logo from Canva, or purchasing templates. Crafting the right brand involves a deep understanding of your audience, knowing what makes you different and stand out, being conscious of and living out your values across every touchpoint and being consistent across your language, messaging and design.

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Mindset Kaitlyn Durgali Mindset Kaitlyn Durgali

The honest truth? I’ve failed, a lot.

TGS is almost 4 years old. And turns out, you can never really know everything there is to know about running a business. And just when you think you've got it all figured out, surprise, the little back to reality nudge is a very humbling experience.

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Mindset Kaitlyn Durgali Mindset Kaitlyn Durgali

I was scared of $13.

But what was happening instead? I was painstakingly trying to create systems using other apps so I could schedule 2 weeks worth of content. It was taking me a lot longer, it was stressful because I had stuff everywhere across two computers and my phone and it was so unorganised.

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Mindset Kaitlyn Durgali Mindset Kaitlyn Durgali

Rejection is redirection.

Fast forward two weeks after the proposal was sent, the client came back to us and said the quote was too expensive. And they wanted additional scope to be included, but also wanted us to reduce the price.

The client had lied about the budget available and wanted a full brand strategy, identity and collateral for less than what we were charging when TGS first started.

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Mindset Kaitlyn Durgali Mindset Kaitlyn Durgali

Imposter syndrome cost me thousands of dollars.

I had this overwhelming sense of well why should I be charging $10k for a client project? There’s so many other people out there that know more than I do, that are better than me and that who deserve to be earning that much.

It feels like I shouldn't be, because who the hell am I to tell you about imposter syndrome. I'm no expert. Of course I'm not. I'm just a business gal with a whole lot self doubt who feels the same way you do.

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