Your brand (and business) is more than just a pretty logo! A soul-led, strategy driven brand is about capturing the very essence of who you are and transforming it into an actionable, usable method.

I can go on forever and ever about how important it is to have a strategic brand identity, to fully know and understand who your business is and who your ideal client is!

I see so many business owners abandoning their brand because they want to grow and expand their business first (you might not even get there without some serious strategy behind it!)

As a small business owner, you wear all the hats. Every single one of them. From a swanky fedora to a well-worn Akubra, you have no choice but to face the fear and do it anyway. Fears manifest in so many ways and for many different reasons. I’ve felt a lot of fear this year, and here’s why.

Affirmations are a great practice to help you ease into your day, your workload, your creative spirit. They are an effective tool, when practised daily and with intention, to helping change your mindset to be more positive and abundant.

It was all fine, of course. A little bit embarrassing, but not the end of the world. And it got me thinking…

Being a creative person, sometimes means that you work late at night, or early in the morning. Or have random bursts of energy and inspiration at ridiculous times. Creativity doesn't conform to your standard 9-5.⁠ But just because you're awake, or feeling energised, doesn't mean you should be 'working'. And by that, I mean, answering emails, replying to texts, or feeling the need to reply to every single DM.⁠

The challenges are as individual as we are. The difficulties arise and are based on our own bias’, personal experiences and mindset.

Third Ginger’s entire mission is built around supporting, uplifting and connecting with like-minded passionate women who are creating their own reality. I like to think of the little community we’ve got going as gal pals, but there’s always stuff you don’t want to share online.

And when we are all connected and empathetic with one another, we support, hold space for and uplift those in need. That’s what community is all about. That’s what this is all about.