Building a magnetic, undeniable brand isn't just about flashy logos or a trendy font. It's about being true to who you are, building a strong community that leverages off the emotional connections you've forged. When you prioritise these factors and infuse them into every aspect of your brand, you create a force to be reckoned with. So go ahead, be yourself, build your community, and watch as your brand becomes unstoppable. Your time is now. So take a chance on you.

Your brand is not just the visuals. The visuals are the fun part, the cherry on top, the thing your audience will remember. Your logo, colour palette, illustrations, patterns - whatever! - are all just an elaborate representation of your brand story. But the problem is, everyone always only ever wants to talk about the visuals. Spilling our secrets.

I’m not going to beat around the bush and tell you that branding isn’t expensive. Because it is. It needs to be.

As business owners, there's so much we try to do to 'stand out', but what if it was really as simple as just standing out enough for the people that you want to attract? You don't need to talk to everyone, in fact, you definitely shouldn't be. So, how do you truly stand out when you're selling a service, not a product?

Trends are there to have fun with, experiment with and use just because. But only if they form a very small part of your brand and marketing strategy. While we love taking part in fun reels, trending visuals and content, we always know there is a time and place. And here’s how we suggest you use them!

You want high-end, soul-aligned, absolutely perfect clients, right? Everyone does! But is your brand doing the heavy lifting for your business? Is your brand calling in those clients or are you just hearing crickets?

When it comes to selling your services in a higher price bracket, your branding majorly impacts and influences your audience and whether they decide to work with or purchase from you.

From uninspired to a renewed sense of excitement. Here’s how a simple brand audit changed our client’s perspective on her business and brand.

Despite the press coverage, the worldwide stories and the way the story gripped a ton of women, Cooper has successfully created an enviable brand since the split. She has grown, nurtured and gripped a nation of women and men. She has people on the edge of their seats every week before releasing new episodes. She has grown to be the number one podcast in the world. She has adoring, loyal and active fans that live and breathe the Call Her Daddy brand. She’s recognisable, charismatic and does everything for the community she’s fostered; the ’daddy gang’.