Winning over high-ticket clients with your brand strategy.
You want high-end, soul-aligned, absolutely perfect clients, right? Everyone does! But is your brand doing the heavy lifting for your business? Is your brand calling in those clients or are you just hearing crickets?
When it comes to selling your services in a higher price bracket, your branding majorly impacts and influences your audience and whether they decide to work with or purchase from you.
Your brand does SO much of the underlying work, like
Encouraging a renewed excitement about what they're wanting to achieve in their business and how you can help them
Establishing an instant emotional connection the moment they hit your website
Fosters a relationship built on trust and community, because your digital presence shows that you care deeply about them and their goals
Creating an experience that your audience can't deny
When your brand does all of this and starts to truly resonate with your ideal audience, not just from a purely visuals point of view, be prepared for this to become your game changer. You'll have high-end clients ready to sign on the dotted line, ready to invest and so incredibly ready to work with only you.
And, it's this kind of brand building that I'm most passionate about when it comes to other service based business owners.
One of our clients was SO ready to pivot her business, but didn't know how to communicate her new direction. She knew there was something in her business that just wasn't aligning with her new ideal client.
After a complete brand strategy overhaul, a fresh identity and identifying her key messaging, her brand now sells her business and services effortlessly, attracting affluent buyers who are ready to purchase!
By understanding how each element of your brand intersects and how each layer builds upon itself, you'll be able to harness and execute the incredible power that is just waiting to be uncovered.
This is how we see your brand:
The Internals
This is all the juicy, good stuff. This is what it feels like. Your mission, values, messaging, audience, story and so much more all lends its hand to being the stuff people FEEL. This is where the emotional resonance stems from. This is where people fall IN LOVE with YOUR brand. This is all uncovered in an in-depth brand strategy breakdown that analyses every part of the internals of your business to create something meaningful and undeniable.
The Externals
Here you'll find all those emotions and feelings and stories wrapped up in the most visually appealing brand identity. This is what it looks like. This is where your logo, fonts, colours, images all shine bright to attract your audience. This is the shiny object that catches your audience's eye. It's what pollen is to bees. Your visual brand is only one small part of an all-encompassing stand out brand that really reels your people in.
The Outer
This is where your internals and externals coincide to create the PRESENCE. This is where it all comes together and starts to really show off. Your audience is having multiple touch points with your brand and couldn't be more stoked! This is where your audience falls IN LOVE with what you are, what you do, who they want to be. This may be the 'superficial' layer, but it's where it all comes together creating an undeniable brand experience that sets you apart and is far from boring.
And that, in a nutshell, is why I'm passionate about helping business owners unravel their brand strategy. It gives them a clear direction, a blueprint, to take their business to the next level, allowing them to build and support the life they want.
A killer business, needs a killer brand. Because blending in is boring, and that's just not you. Get in touch and let's work together.
Can't wait to see your name in my inbox!