This collection of words represents your business. They are the emotions you want your brand to portray, the values you do business by and essentially, why your audience should choose you. Carefully curated, these words become a guide for your business as whole and here’s how!

Branding isn’t just about the visuals. It’s about the soul and story behind your business. It’s the essence of your business all wrapped up. But there are a few key elements that make a successful brand that are common across so many businesses.

Your brand should be an experience, from beginning to end. It doesn’t just rely on sight, but all the senses. Do you have a certain scent burning in your office? What kind of clothes do you wear to a meeting? How do you answer the phone when talking to clients? What is your email sign off? All of these minutiae play into a bigger story – your brand.

At Third Ginger Studio, we want our clients to feel confident and empowered by their new brand identity. An intentional and strategic design isn’t just about looking pretty. It is a problem solver. Investing in a cohesive, flexible and variable visual identity is more than receiving just a single logo.

So, what are the key signs of a heartfelt brand? Across different industries, different business sizes, across personalities, there is an endless array of ways that a brand can be heartfelt. It’s about finding exactly what works for your business. Third Ginger Studio exhibits these signs to share our nature: 

A lot of business owners are hesitant to take that leap because they’re worried of the adverse affects of what changing their logo, colours, website, packaging etc might do. The most common being that their audience won’t recognise them anymore. Sound familiar?

There’s a lot to know about your business before you even begin to consider creating a brand. Your brand is so much more than just the visuals, there’s a whole foundation that needs to be defined before the pretty little bow that is your branding is all tied up.

We all want a more professional, cohesive and stand-out website, so here’s five quick fixes you can make right now to enhance your website!