The three must-have logos in your brand identity.

Let’s start off with the basics — why do businesses need a brand? 

The problem? You have a business/product/service that you want to shout from the rooftops and post about on every social platform that exists. 

The solution? A strategic, intentional and consistent brand that attracts your ideal client and dream audience by resonating with their values and style. 

At Third Ginger Studio, we want our clients to feel confident and empowered by their new brand identity. An intentional and strategic design isn’t just about looking pretty. It is a problem solver. Investing in a cohesive, flexible and variable visual identity is more than receiving just a single logo. 

What is a logo variation and why are they important? 

It’s literally that, a variation of your logo. Each one is a different design with the same message, style, business name, just in different layouts to give your brand consistency across all touch points like social media, website, print collateral, packaging etc. They are important because one logo will not work across every single different platform at every single size. You can’t have your most complex logo scaled down to the size of an Instagram profile picture – it’ll be illegible, make you look unprofessional and doesn’t represent your brand. 

Primary 

Your primary logo is the most complex. Comprised of your full business name, your established date, a tagline, an illustration – whatever it is, it’s the works. 

Commonly used: website header or some large branded collateral (printed marketing materials, packaging) 

Secondary 

The secondary logo is a more compact version of the primary logo. Best used when the full logo isn’t the best fit. Oftentimes, there is also a second option in the brands supporting font.

Commonly used: small branded collateral, blog graphics, business cards

Submark/Icon 

An illustration or very condensed logo variation simplified to its most basic elements. Typically, round or rectangular in design and is extremely versatile. Sometimes used to showcase the established date, illustration or full business name in a different form.

Commonly used: favicon, social media watermark, social media profile images, pattern design

So, there you have it! The three most crucial logo variations your brand must have. Your brand needs to tell a story. To engage and capture your ideal audience. The most successful brands are adaptable and flexible and reinforce your brand story and message through every touchpoint with your audience. 

Fancy working together? Let’s chat all about your big goals and how a fresh brand can get you there.