Five things you need to know about your business before investing in branding.
Branding and investing in branding, shouldn’t be considered an afterthought. It’s a crucial, often make or break, aspect of owning a business that can alter the direction of your business.
That’s why you must know your business, inside and out, before investing in branding. If someone else tells you otherwise, then they don’t have your best interests at heart. Now, there is no time limit on knowing your biz. You can be a brand spankin’ new business and have all of this figured out already!
There’s a lot to know about your business before you even begin to consider creating a brand. Your brand is so much more than just the visuals, there’s a whole foundation that needs to be defined before the pretty little bow that is your branding is all tied up.
There are five key aspects to your brand blueprint that you need to know, understand and live out before the visuals. These aspects are the essence of your business, the emotional pull that binds your business and your dream audience.
five things that you need to know before investing in branding
Vision
The vision statement outlines what your business will be in the future. This statement is a compilation of all your hopes, dreams, is a source of motivation and inspiration. Your vision statement is what makes you special.
Values
These are the beliefs and guiding principles that should be factored into every business decision you make. These are the values your business lives and breathes by. They dictate decisions, collaborations, direction, goals and help set intentional structure in your business and will always be your source of truth. These statements determine who you are as a brand and business.
Goals
Your goals determine the projection of your business. Your brand is a living, breathing and evolving organism that craves structure and purpose. Your business needs the correct tools to start and continue growing. One of the most important tools is direction. Functional and intentional goals will steer your business in the right direction, ensuring that your business has a targeted and effective road map of the future. Goals ensure the longevity, outreach and impact of your business.
Unique Selling Proposition (USP)
Every business expresses itself in a unique way. No matter how saturated the market is, a successful business always has a key standout.
Your Unique Selling Proposition (USP) is a brief summary of what makes you and your business unique and how you add value to your customer. At its core, it describes how your offering, whether a product or service, benefits your customers in a way that no one else does. This defining feature, is what sets your business apart.
Ideal clients
This first section is a brief introduction in who your ideal customer is. It’s a broad overview of generic information, like age range, location, what they’re looking for and more. This section is important as it helps you understand if your brand is aligned with your ideal audience, and it helps us, as a designer, determine how your visual identity should look, to truly reflect and engage your ideal audience.
And there you have it! These are the five key aspects you need to know about your business, before you consider branding, visuals or establishing a presence.
If you want to feel confident to show up in your business and empowered to take control and create the life you dream of, now is your time to invest in a soul-infused, strategy-led brand that sets you apart. Get in touch and let’s chat.