Brand Kaitlyn Durgali Brand Kaitlyn Durgali

Five signs you’re ready to rebrand your business.

A lot of business owners are hesitant to take that leap because they’re worried of the adverse affects of what changing their logo, colours, website, packaging etc might do. The most common being that their audience won’t recognise them anymore. Sound familiar?

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Mindset Kaitlyn Durgali Mindset Kaitlyn Durgali

Why is feedback so important?

I honestly never gave any thought to this topic on educating the client on how best to talk to me about their thoughts and comments until I stumbled on this post. (Seriously, she is so good at what she does). So I’m going to artfully ‘steal’ some of her tips and add a few extras that I’ve picked up over the years. 

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Mindset Kaitlyn Durgali Mindset Kaitlyn Durgali

The positivity loop.

I want to show you what is truly possible when you start believing it is — especially as a business owner. The positivity loop is not about having a consistent stream of unending positivity — that’d be weird. But, instead it’s about a constant process of evolution. This state of being is all it takes to retrain your brain and unlearn behaviours.

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