Playing small doesn’t look good on you.
Let’s start with some tough love: playing small isn’t a vibe.
In business — or in life — it’s the quickest way to stay invisible while the world moves on without you. Take a page from Jaguar’s latest rebrand. After years of leaning into tradition, they’ve swapped their old-school luxury image for something bold, unapologetic, and ready to exceed expectations.
In my honest, humble opinion? It’s a masterclass in owning your next chapter.
Despite people's adverse reactions to a brand like that making such a major game-changing move, the desire to change and step into a new version of oneself is a risk — but it's one you should be willing taking.
So why are you still hesitating to do the same for your brand?
When was the last time you looked at your brand and though, damn that’s good?!
If the answer isn’t “every single day,” we need to talk. Seriously, let's chat. Because here’s the thing: brands, like businesses and people, grow and evolve. What worked for you in 2015 (hello, basic system fonts and Pinterest-inspired logos) most definitely is not cutting it now. And I see you constantly reinventing your brand. New colour palettes, new social templates, new website design — and it's all because you don't have a solid strategy underpinning your decisions. To be honest, and a little bit blunt, that’s just wasting time you could spend actually growing your business.
You want to feel inspired and invigorated by your brand!
Because if you're not — how do you expect your audience to be?
Jaguar didn’t wait for the “right time” to pivot.
They saw the gap between who they were and who they needed to be for their audience, their business and themselves and they made the leap. Sure, it was a risk, but the payoff is undeniable: they’re positioning themselves as relevant, aspirational and future-focused. That’s what stepping into your greatness looks like.
Now, I'm not saying you need to completely overhaul everything you've ever done and erase branding legacy. I'm saying that if you need to rebrand, take the damn risk.
Signs Your Brand Is Having an Identity Crisis
Let’s diagnose the problem, shall we? If you’re feeling uneasy about your brand but can’t quite put your finger on why, here are a few red flags to look for:
Your visuals scream “last decade.” Using outdated colours, fonts, or stock imagery that feels more “meh” than memorable. Think back to brush script fonts and basic colour palettes that go with the grain of your industry, not against it.
Your messaging doesn’t hit anymore. If you struggle to explain what you do in a way that excites people (or yourself), your brand voice might need a refresh. Your audience might've also shifted — similar to Jaguar, they want to reposition themselves to a higher end market, so they needed a brand to match.
You’re reinventing the wheel constantly. If you’re changing things every few months, your brand lacks a clear foundation AND it’s costing you credibility, well then, it's time rethink the underlying strategy of your brand.
Does any of this sound familiar? Good news: recognising the problem is step one.
How to Stop Playing Small
Now, the diagnosis is all good and well — but how do you actually move the needle?
Let’s talk solutions. Because fixing an outdated or inconsistent brand isn’t about slapping a new logo on it or changing your Instagram bio. It’s about creating a brand that evolves with you, not against you. Ready? I'm about to tell you exactly what you need to do.
Get clear on your vision. What’s your “next chapter” look like? Bold, polished, approachable, edgy? Define it, and don’t hold back. Go as big and outrageous as you want — nothing is off limits right now.
Build a solid foundation. A strong brand isn’t just pretty; it’s strategic. Nail your values, your voice, messaging and your visuals so everything works together seamlessly.
Don’t wait for perfect timing. Spoiler alert: it doesn’t exist. Just like Jaguar, you just have to make it happen (even if you have critics).
To help you achieve ALL of that, that's where I come in. With a BRAND NEW offering, "Overlooked to Undeniable", you'll be able to reach that level of boldness you've been looking for.
Designed to take your story and transform your brand from the inside out for clarity and confidence without missing a beat.
The not-so secret secret? Confidence.
Owning your greatness isn’t about being perfect. It’s about showing up unapologetically and saying, “This is who I am and I’m damn good at it.”
So stop waiting for the stars to align or for someone to tell you it’s your time. It’s always your time. The question is: are you ready to act like it?
Whether you’re a creative powerhouse or a savvy business owner trying to find your footing, here’s your reminder: playing small doesn’t just look bad — it’s keeping you from the opportunities you deserve.
This new version is where you’ve belonged all along.
But don’t just take it from me, here’s a few of our fave brands.
