Just like in life, your business is in a constant state of creation. You are in a constant state of creation. There is no beginning, middle or end. You’re always in this state. But can you harness it? The Law of Attraction.

And branding is one of them. It's a big investment of money, time and energy. It's saying to yourself, your audience, your business that yes, I do believe in this. I do believe that my business is worth the investment. I do believe my business has the potential to be the success I want it to be. I believe that I can make this business happen.

You can achieve everything you want to in your business. Yes, it takes hard work, determination and perseverance, but it also takes a lot of passion, intention and a lil' bit of magic.⁠ And that little bit of magic comes from investing in your brand identity.

I had this overwhelming sense of well why should I be charging $10k for a client project? There’s so many other people out there that know more than I do, that are better than me and that who deserve to be earning that much.

It feels like I shouldn't be, because who the hell am I to tell you about imposter syndrome. I'm no expert. Of course I'm not. I'm just a business gal with a whole lot self doubt who feels the same way you do.

If an iconic fashion brand can rebrand, so can you. Don’t be afraid of a little shake up of your visual identity.

Your logo and brand are an extension of your business. They shouldn’t be an afterthought. And they definitely shouldn’t be DIY’ed if it can be helped! A lot of start-ups don't have the budget for a total brand package, and that is absolutely okay! Everyone starts somewhere! But when you're a few years in, it's time to reconsider your DIY logo for four crucial reasons.

Your brand (and business) is more than just a pretty logo! A soul-led, strategy driven brand is about capturing the very essence of who you are and transforming it into an actionable, usable method.

I can go on forever and ever about how important it is to have a strategic brand identity, to fully know and understand who your business is and who your ideal client is!

I see so many business owners abandoning their brand because they want to grow and expand their business first (you might not even get there without some serious strategy behind it!)

A call to action (CTA) is a piece of content (or specifically text) intended to induce an audience to perform a specific act, typically taking the form of an instruction or directive.