If Burberry can rebrand, so can you.

If an iconic fashion brand can rebrand, so can you. Don’t be afraid of a little shake up of your visual identity.

You may or may not have seen but one of the biggest fashion houses in the world, Burberry, has just reinvented their brand identity. And when we say reinvented, they epitomise the process of executing a successful rebrand.

And with this rebrand, they hope to generate $5 BILLION in revenue. Yep, you read that right.

So, how can they completely rebrand, and still expect to make that much money?

In 2018 the brand took it back to basics, mimicking other big brands at the time with a bold sans serif, blocky typographic logo that, let's be honest, was uninspired. It was lost in the sea of same same and didn't truly stand out in the iconic way it should. It was boring and lacked the essence of a well established, culturally significant business.

Fast forward to 2023 and under the new creative direction Daniel Lee, he has transformed the brand by digging deep into the archives and overhauling old logos from 1901. Taking bold, inspired ideas in an effort to revitalise the image of a classic business with old school logos.

How can an icon from 1901 still be relevant over 120 years laters?

Here's how.

Because it tells their unique story. It revives the very essence of who they were, and still are.

The use of the “Equestrian Knight” visually articulates how intertwined your brand story is with the visuals. You can have a brand, but a brand with a story is just next level in every aspect. It becomes iconic. Memorable. Significant.

It's a testament to the power of digging deep and looking inward, not outward at competitors, to find the truest creative direction for your brand.

If Burberry can rebrand, so can you.

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