Despite the press coverage, the worldwide stories and the way the story gripped a ton of women, Cooper has successfully created an enviable brand since the split. She has grown, nurtured and gripped a nation of women and men. She has people on the edge of their seats every week before releasing new episodes. She has grown to be the number one podcast in the world. She has adoring, loyal and active fans that live and breathe the Call Her Daddy brand. She’s recognisable, charismatic and does everything for the community she’s fostered; the ’daddy gang’.

My mind was as blank as the page in front of me. I was sat on my bed, it was 10pm, I had an idea and I had to get it out of my head. I was inspired, energised — for the first time in a while when it came to content. But, I had no idea HOW to say it...

Your inconsistency is killing your business.

I see you. Don’t try and hide. I know what you’re doing just to get that post out, to write that blog, to send something to a client.

You can achieve everything you want to in your business. Yes, it takes hard work, determination and perseverance, but it also takes a lot of passion, intention and a lil' bit of magic.⁠ And that little bit of magic comes from investing in your brand identity.

If an iconic fashion brand can rebrand, so can you. Don’t be afraid of a little shake up of your visual identity.

Your logo and brand are an extension of your business. They shouldn’t be an afterthought. And they definitely shouldn’t be DIY’ed if it can be helped! A lot of start-ups don't have the budget for a total brand package, and that is absolutely okay! Everyone starts somewhere! But when you're a few years in, it's time to reconsider your DIY logo for four crucial reasons.

We all want a successful business. Otherwise, you wouldn’t have started, right?! A lot of the clients we work with are the point in their business where they’ve stopped growing. Their growth has been stagnant and they’re struggling to take their business in the direction they want or need. They feel like their brand is all over the place and is inconsistent on so many levels. Sound like you?

Overnight successes are not real. It might seem like it, but there is a lot behind the scenes that you don’t see.