While I'll never truly know the exact reasons for losing followers (no posting consistently, not prioritising video, the algorithm, etc) it's most likely because that rapid increase of people following my account meant that they weren't actually engaged (or real) followers.

But what was happening instead? I was painstakingly trying to create systems using other apps so I could schedule 2 weeks worth of content. It was taking me a lot longer, it was stressful because I had stuff everywhere across two computers and my phone and it was so unorganised.

Instead of telling you all the things that you should be doing in your business, I'm going to share a few unrealistic expectations that have been put on me and TGS over the years and why we're no longer telling ourselves those stories, and why neither should you.

You know that you create your own reality, right? Like, you’re in charge of everything that you want to happen? You’re the decider of your mindset and our mindsets are the most powerful tool we have in our business toolkit and is also the most overlooked.

Fast forward two weeks after the proposal was sent, the client came back to us and said the quote was too expensive. And they wanted additional scope to be included, but also wanted us to reduce the price.

The client had lied about the budget available and wanted a full brand strategy, identity and collateral for less than what we were charging when TGS first started.

Just like in life, your business is in a constant state of creation. You are in a constant state of creation. There is no beginning, middle or end. You’re always in this state. But can you harness it? The Law of Attraction.

And branding is one of them. It's a big investment of money, time and energy. It's saying to yourself, your audience, your business that yes, I do believe in this. I do believe that my business is worth the investment. I do believe my business has the potential to be the success I want it to be. I believe that I can make this business happen.

You can achieve everything you want to in your business. Yes, it takes hard work, determination and perseverance, but it also takes a lot of passion, intention and a lil' bit of magic.⁠ And that little bit of magic comes from investing in your brand identity.