AI is doing my head in. An honest, hot-take not written by ChatGPT.
There, I said it. Now before you raise your torches and pitchforks and all get up in arms — do not misunderstand me.
AI is a great starting point. It’s an incredible tool that can spark ideas, organise your thoughts and give you a nudge when you're feeling stuck. And I'm all for working smarter and faster not harder. But what I’m not here for? Letting some washed-up compilation of everyone else's ideas completely water down your voice, brand and message. I've talked about this before here and here.
Lately, the online space is starting to feel... a little too same-same. It feels cookie-cutter. Carbon copy. Clones 🤯
I can spot an AI-generated caption a mile away (because they don't edit it) 🙄 It's obvious in the way it reads, the language it uses, the it dances around an opinion but never actually says anything real. It’s "safe." It’s "on trend." It's not challenging the status-quo. And honestly? It’s so f*cking boring.
I don't want to read what you “should” say about a hot topic.
I want to hear what you are dying to say but have been too scared to post. I want to hear the stupidly opinionated, ridiculously passionate, maybe-even-a-little-controversial thing you believe deep down. Because healthy conflict still exists. Disruption is necessary. And boring, basic bitch content won't get you anywhere. When it comes to brands, I want to know they stand for and value the same things I do. I want to know that we're aligned. And if I saw a post from a brand I loved that was AI all over, I'd be turned off.
Designed to take your story and transform your brand from the inside out for clarity and confidence without missing a beat.
Volume over value is a trap.
Posting just for the sake of posting, flooding feeds with lifeless boring content — that’s not building a brand. That’s just filling up space. And babe, you didn’t start your business to just fill a seat at the table.
You started because you had something to say.
Something to change.
Something to stand for.
You chose this messy, brilliant, creative path because you had to.
Because you couldn't imagine not doing it.
And here you are wasting those precious seconds of your brand experience of your ideal client with a half-baked opinion of something you don't care about. Come on.
AI has its place.
Use it to brainstorm, use it to create structure and save yourself time — but please, don’t let it water down your brand. Your voice. Your personality. Your message!
When it comes to building a truly magnetic, undeniable brand, effectiveness doesn’t come from posting more. It comes from your deep-rooted foundations —
A researched, backed brand strategy
A crystal clear understanding of your core foundations and values
A proper analysis of your gap in the market
An intuitive, emotional understanding of your people
You’re not just building a business — you’re building a brand that means something. A brand that’s going to outlast any micro trend, a fleeting algorithm update, or yes, even that next AI tool that threatens to take your job.
You're not a basic bitch. You're not vanilla. And you certainly SHOULD NOT be blending into a sea of same-same boringness.
Own your weird. And stop letting AI tell your story for you.
Don’t just take it from me, here’s a few of our fave brands.
