To hire a brand designer or not hire a brand designer?
Is it time to hire a brand designer?
Why branding is worth its weight in gold.
Good branding is the tip of the iceberg and under the water all you see is strategy. Strategy, strategy, strategy. This deep dive into your customer and business is to discover and refine your mission, your values, why and who you do it for and ultimately why people will (and should) choose to buy from you.
The most important thing you can do for your brand.
Brand strategy is the foundations on which your entire business is built upon. Like they say “Rome wasn’t built in a day” and neither is your brand.
Branding is more than “just a logo”. I have had several enquiries asking if I can create (for a successful business) just a logo and how much that will cost. Honestly, it’s like going to get your car fixed and it needs a whole new engine, and you say to the mechanic, can you just paint the car?
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