The most important thing you can do for your brand.

Everyone’s talking about brand strategy, and you’re over here scratching your head thinking ‘I have no idea what that is, why it’s important or where to start!’ Don’t stress — we’ve got your back.

It’s tricky business but in the right hands, it’ll be the most powerful tool you can have in your business. 

Brand strategy is the foundations on which your entire business is built upon. Like they say “Rome wasn’t built in a day” and neither is your brand. 

Branding is more than “just a logo”. I have had several enquiries asking if I can create (for a successful business) just a logo and how much that will cost. Honestly, it’s like going to get your car fixed and it needs a whole new engine, and you say to the mechanic, can you just paint the car? 

Will that fix the problem? No. Will it depict an accurate representation of your car? No. Sure, it’ll look nice and shiny and brand new on the outside, but it won’t serve a purpose because it’s broken on the inside.

Your brand needs to be created from the ground up. This is where brand strategy (and me) step in to save the day. We’ve built our own small business, so we know how it goes, and we know how hard it can be to hand over the reins and trust someone completely with your baby. It’s not easy and we understand that, which is why we ensure that it is a collaborative process that you are 100% involved in.

Building your brand is a collaboration. You know your business, and we know brand strategy and branding. Combined, we can create something transcendent, on the mark and relevant for years to come – all while attracting and resonating with your ideal audience. 

So, how do we get to the nitty gritty of your biz? 

There is a detailed process of extracting all that goodness. 

1. First, we send you a brand questionnaire. It’s an extensive request, but it is one that is crucial in the development stages of your strategy.

2. Second, we jump on a strategy call. A 1hr chat about your answers and digging a little bit deeper into some areas – mainly your target audience and brand personality/values. 

3. Third, we write it all up! Adding in crucial competitor analysis’, extensive ideal consumer profiles, brand mission write up and so much more. 

Next, it’s all about those visuals. Once we’ve settled on the strategy and it’s all sounding exactly like your business, we then move onto mood boarding and colour palette creation and work on the visual direction of your identity. 

The essence of the brand strategy is to understand why your business exists and how it intends on serving its customers. 

This can be an incredibly daunting process, but we are here to guide you through it. We’ll hold your hand an answer any questions you might have. 

We love brand strategy. A lot of designers work off intuition and gut feelings. So do we – but the brand strategy is a rationale for explaining why design elements work and why they don’t and how they’ll and attract and resonate with your audience. 

The underlying strategy of your business is your essence. These golden nuggets of information is what needs to be translated into your visual identity. 

If you’re ready to feel confident in how you show up online, with an aligned and intentional brand, it’s time for a brand refresh. Get in touch and let’s chat all about it.