Trends are there to have fun with, experiment with and use just because. But only if they form a very small part of your brand and marketing strategy. While we love taking part in fun reels, trending visuals and content, we always know there is a time and place. And here’s how we suggest you use them!

You want high-end, soul-aligned, absolutely perfect clients, right? Everyone does! But is your brand doing the heavy lifting for your business? Is your brand calling in those clients or are you just hearing crickets?

When it comes to selling your services in a higher price bracket, your branding majorly impacts and influences your audience and whether they decide to work with or purchase from you.

From uninspired to a renewed sense of excitement. Here’s how a simple brand audit changed our client’s perspective on her business and brand.

Despite the press coverage, the worldwide stories and the way the story gripped a ton of women, Cooper has successfully created an enviable brand since the split. She has grown, nurtured and gripped a nation of women and men. She has people on the edge of their seats every week before releasing new episodes. She has grown to be the number one podcast in the world. She has adoring, loyal and active fans that live and breathe the Call Her Daddy brand. She’s recognisable, charismatic and does everything for the community she’s fostered; the ’daddy gang’.

My mind was as blank as the page in front of me. I was sat on my bed, it was 10pm, I had an idea and I had to get it out of my head. I was inspired, energised — for the first time in a while when it came to content. But, I had no idea HOW to say it...

Your inconsistency is killing your business.

I see you. Don’t try and hide. I know what you’re doing just to get that post out, to write that blog, to send something to a client.

You can achieve everything you want to in your business. Yes, it takes hard work, determination and perseverance, but it also takes a lot of passion, intention and a lil' bit of magic.⁠ And that little bit of magic comes from investing in your brand identity.

If an iconic fashion brand can rebrand, so can you. Don’t be afraid of a little shake up of your visual identity.