Despite the press coverage, the worldwide stories and the way the story gripped a ton of women, Cooper has successfully created an enviable brand since the split. She has grown, nurtured and gripped a nation of women and men. She has people on the edge of their seats every week before releasing new episodes. She has grown to be the number one podcast in the world. She has adoring, loyal and active fans that live and breathe the Call Her Daddy brand. She’s recognisable, charismatic and does everything for the community she’s fostered; the ’daddy gang’.

My mind was as blank as the page in front of me. I was sat on my bed, it was 10pm, I had an idea and I had to get it out of my head. I was inspired, energised — for the first time in a while when it came to content. But, I had no idea HOW to say it...

Trends are there to have fun with, experiment with and use just because. But only if they form a very small part of your brand and marketing strategy. While we love taking part in fun reels, trending visuals and content, we always know there is a time and place.

This has been a major turning point in my life and I've personally grown so much in that time, and so has TGS. It really proves that there is a younger version of you that is so proud of what you've done and are doing.

These last 6 months have been a major period of reflection for me and TGS, which means I'm tackling the next 6 with a plan and a clear head. With mid-year also comes the end of the financial year, so of course, it's the perfect time for a little goals refresh.

Your inconsistency is killing your business.

I see you. Don’t try and hide. I know what you’re doing just to get that post out, to write that blog, to send something to a client.

Creating a brand is more than a DIY logo from Canva, or purchasing templates. Crafting the right brand involves a deep understanding of your audience, knowing what makes you different and stand out, being conscious of and living out your values across every touchpoint and being consistent across your language, messaging and design.

TGS is almost 4 years old. And turns out, you can never really know everything there is to know about running a business. And just when you think you've got it all figured out, surprise, the little back to reality nudge is a very humbling experience.