I don’t care about your $10k months. And neither does anyone else.

Your $10k months are none of my business.

Are $10k months nice? Sure! Are they something to aspire to? Go for it, if that's what you're wanting. Should it be a goal that you're only focused on? Probably not. I see business owners everywhere announcing their finances and how much money they've made - their 10, 20 or even 50k months. Which is amazing for them!

But to be honest, I really do not care about how much money you make. The $10k month rhetoric can be damaging, but it can also be uplifting. It can be inspiring, but it can defeat others who aren't at that level (yet).

Personally, I believe the entire notion of 10k months can actually be less meaningful than it might appear - so if you, like me, are currently stuck in the never ending social loop of financial announcements, here's why they're not a key indicator of success - and why you shouldn't put too much pressure on yourself...

Profit

How much profit did they actually make? While we all love our businesses, we still want them to be sustainable and profitable. That person might be doing 10k months, but keep in the back of your mind that businesses cost money to run. That 10k might be revenue, but doesn't indicate their actual profits.

Oversimplifying

Owning and running a business can be challenging and reducing the idea of success to a monetary figure oversimplifies the complexity can be tough. Success isn't just about hitting a specific revenue target; it's about sustainable growth, the customer experience and business longevity. Focusing solely on a financial figure neglects all the hard work that goes into getting it to that point. And that in itself is something to be proud of.

comparison

It's fuelling the comparison trap! Constantly hearing about 10k months can lead to unhealthy comparisons within an already competitive industry. Not all businesses are alike, and different industries have varying income potential. This is your reminder to stop comparing your progress to others, because this can lead to feelings of inadequacy and frustration — which are so unnecessary!

success metric

Money isn't the only marker of success. Success is not defined by the number of zeros in your bank account. It's about your product or service, your positive impact, what you do for others, how you help them, your mission and goals, your growth, your customer experience. Focusing on financial milestones alone can divert attention from these more important, yet crucial aspects of business ownership.

We all want to do something great. We all want a reason to create the life of our dreams, and that's exactly it. We all started our business for different reasons, so of course we're all going to have different financial needs. While financial goals are important, they should be part of a more comprehensive strategy that encompasses the true essence of your business journey — creating value, making a difference, and building something long lasting.