There's so much information out there for business owners — do this, do that. Don't do this and definitely don't do that! It's overwhelming and can be so daunting. As business owners, especially when you're on the cusp of something great, on the verge of your next major breakthrough, there's one thing that no one will tell you. It's also something that not a lot of business owners do, but they definitely SHOULD BE!

Trends are there to have fun with, experiment with and use just because. But only if they form a very small part of your brand and marketing strategy. While we love taking part in fun reels, trending visuals and content, we always know there is a time and place.

These last 6 months have been a major period of reflection for me and TGS, which means I'm tackling the next 6 with a plan and a clear head. With mid-year also comes the end of the financial year, so of course, it's the perfect time for a little goals refresh.

While I'll never truly know the exact reasons for losing followers (no posting consistently, not prioritising video, the algorithm, etc) it's most likely because that rapid increase of people following my account meant that they weren't actually engaged (or real) followers.

Instead of telling you all the things that you should be doing in your business, I'm going to share a few unrealistic expectations that have been put on me and TGS over the years and why we're no longer telling ourselves those stories, and why neither should you.

You know that you create your own reality, right? Like, you’re in charge of everything that you want to happen? You’re the decider of your mindset and our mindsets are the most powerful tool we have in our business toolkit and is also the most overlooked.

And branding is one of them. It's a big investment of money, time and energy. It's saying to yourself, your audience, your business that yes, I do believe in this. I do believe that my business is worth the investment. I do believe my business has the potential to be the success I want it to be. I believe that I can make this business happen.

A call to action (CTA) is a piece of content (or specifically text) intended to induce an audience to perform a specific act, typically taking the form of an instruction or directive.