Perfect is boring. Get with the program.
Perfection is out. Relatable is in.
Sure, you need to maintain a carefully curated presence, but it’s totally okay to drop the ball sometimes. Perfect is out and relatable is in. Showing the slip ups, the mistakes, the unfiltered side is intriguing. It’s the nitty gritty that has been missing from brands for a long time and if it’s what people want, then give it to them!
Flawless no more
The myth about the flawless image that you feel is crucial to your success has well and truly been busted. Give your audience something to talk about. Give your audience something to get lost in. Give them what they’re not getting elsewhere. How?
Tell your story. All the nitty gritty bits and pieces that got you to where you are right now.
Share the challenges you experienced with a client, a product, a service. Share the mistakes you made and how you now help people avoid them.
Be you. Easier said than done, sure. But your personal brand (and what I've learnt about it) is just showing up as you, in a way that you're comfortable with, for people to resonate and become emotionally invested in you.
You’re human. Act like it.
They want to know that you're human. That you exist behind the camera, behind the post, behind the brand, behind the products. Because vulnerability is a strength and vulnerability creates trust in your audience. How?
Share your fears and be vulnerable about what you're experiencing right now. We all are likely to experience similar emotions regardless of the situation, so appeal to that.
Show that you're a human, that you make mistakes. Share an insiders look into something you did wrong. You know who did that really well? OddMuse When they shared a costly mistake early on in the business.
And I'll say it again, but trust is what builds strong emotional connections and your audience feels connected and a part of something bigger than themselves. They feel seen and heard, and that's all we want as humans.
So, let the cracks show. Share the intimate and unfiltered sides of your business. I do — and it's through my newsletter, and my community always responds to it. They embrace the imperfections, like I do. And like you do. And like your audience does.
You know what can be perfect though? Your brand.