There’s been a giant push to wellness in recent years, with the pandemic as the catalyst. It’s prompted conversations and questions around productivity and rest.

I’m here to help you navigate the trickiness of taking time out for yourself and the importance of actually removing yourself entirely from your business even just for a day or two.

So, what are the key signs of a heartfelt brand? Across different industries, different business sizes, across personalities, there is an endless array of ways that a brand can be heartfelt. It’s about finding exactly what works for your business. Third Ginger Studio exhibits these signs to share our nature: 

Just like you, we do a little happy dance when someone gets in touch and better yet, books with us for a branding package! It’s so incredibly exciting, and choosing a small business to do that with has so many benefits, that you might not even know about like... 

Hustle culture is dead. The ‘girl boss’ era did more harm than good. Stretching yourself thin isn’t productive. You cannot do it all. And that’s ok!

A lot of business owners are hesitant to take that leap because they’re worried of the adverse affects of what changing their logo, colours, website, packaging etc might do. The most common being that their audience won’t recognise them anymore. Sound familiar?

I honestly never gave any thought to this topic on educating the client on how best to talk to me about their thoughts and comments until I stumbled on this post. (Seriously, she is so good at what she does). So I’m going to artfully ‘steal’ some of her tips and add a few extras that I’ve picked up over the years. 

There’s a lot to know about your business before you even begin to consider creating a brand. Your brand is so much more than just the visuals, there’s a whole foundation that needs to be defined before the pretty little bow that is your branding is all tied up.