Here’s why we don’t work with “girl bosses”.
Hustle culture is dead. The ‘girl boss’ era did more harm than good. Stretching yourself thin isn’t productive. You cannot do it all. And that’s ok!
We know that owning a business is hard. We know that as women our health and wellbeing needs to come first. We need to feel nourished, loved and supported in order for us to perform at our best. We inherently know that to be in our feminine (creative) energy, we need to have structure and routine (masculine).
And honestly, thank goodness hustle culture is dead. Nothing good comes from burning ourselves out for the sake of being a ‘girl boss’ or living up to someone else’s expectation of success.
You decide what success looks like for you. It’s as simple as that.
Success doesn’t have to look like $10k months, or a big house or travelling overseas three times a year. It can look like having enough money to support you and your family. It can be working less and spending more time at home. It can look like having the freedom to live your life the way you want.
The women that we work with here at Third Ginger Studio, aren’t ‘girl bosses’. In our branding questionnaire, we always ask what their goals are for 1 year, 3 years and 5 years. They never say
to be making heaps of money
to have $X in savings
to spend more time at work
to create a long-lasting legacy
to buy X, Y and Z
Instead, here’s what they answer
to have financial freedom (this looks different for everyone)
to spend more time with my family
to build a team so I can step back
to leave a highly stressful, toxic workplace and live how I want
to start slowing down and enjoying life
to feel independent and in control of my life and the decisions I make
to not feel guilty for wanting to live my life
to travel and experience new things without stressing about a job
to love what I do every day
to show up for myself, my partner and my family as the best version of myself
Having goals and dreams that aren’t linked to financial gain or someone else’s version of success allows you to realise how important it is to live the life you want. To be happy in the life that you are creating for you, is more important than hustling and burning yourself out. It’s more important than doing it all.
We don’t work with girl bosses, because we’re all about intentional decisions, listening to yourself and helping you create the life you want by designing thoughtful, soul-infused brands that allow you to show up as you — which is what people want!