The honest truth: Your brand is boring and no one wants to work with you.

It all begins with an idea.

You think you're doing the right thing by taking opportunities left right and centre. When you're starting out, yes that's how build experience, a client base and how you begin gaining a reputation.

When you're a few years in, you stop saying yes to it all. Because it's pointless. You're watering down your skills. Now, I'm not saying to niche, I'm saying to be intentional and intuitive with the decisions you're making and the people you're working with.