A value ladder is a tiered product breakdown that structures your offering into three broad categories, allowing you to better serve your ideal audience, wherever they’re at in their journey.

Is it time to hire a brand designer?

Brand strategy is the foundations on which your entire business is built upon. Like they say “Rome wasn’t built in a day” and neither is your brand.

Branding is more than “just a logo”. I have had several enquiries asking if I can create (for a successful business) just a logo and how much that will cost. Honestly, it’s like going to get your car fixed and it needs a whole new engine, and you say to the mechanic, can you just paint the car?