Are you ready to find out why your branding is more important NOW than ever before. COVID 19 has thrown us for a real loop these last few months, with no real light at the end of the tunnel. We’ve all had to adapt and evolve our personal life and business life.

I thought I knew a lot about business and how to do things. Ha! I was so wrong. Nothing like a humble moment when you’ve bitten off more than you can chew and all of a sudden, you’re in the deep end of the swimming pool and have no choice but to swim. So, let’s get into it – the 5 most important lessons I learnt in my first year of business. 

Is it time to hire a brand designer?

Good branding is the tip of the iceberg and under the water all you see is strategy. Strategy, strategy, strategy. This deep dive into your customer and business is to discover and refine your mission, your values, why and who you do it for and ultimately why people will (and should) choose to buy from you.

Brand strategy is the foundations on which your entire business is built upon. Like they say “Rome wasn’t built in a day” and neither is your brand.

Branding is more than “just a logo”. I have had several enquiries asking if I can create (for a successful business) just a logo and how much that will cost. Honestly, it’s like going to get your car fixed and it needs a whole new engine, and you say to the mechanic, can you just paint the car?