Why branding more is important than ever right now.
Are you ready to find out why your branding is more important NOW than ever before. COVID 19 has thrown us for a real loop these last few months, with no real light at the end of the tunnel. We’ve all had to adapt and evolve our personal life and business life.
This global crisis will not be the undoing of us or our businesses, it could very well be the opportunity of the decade to make your move and create that dream business (and life) that you’ve wanted.
As you all would know, I am obsessed with branding, its impact and importance on the success of your business. It not only unifies and sells your message, it increases your connection and money making ability ten fold. And who doesn’t want that? A strategic, relatable and intentional branding strategy gives your business the power to better serve, attract and your ideal clients. Win, win!
I made the decision early on, that while the work is slow, I will be focussed ON my business rather that IN it. Now is the time to reevaluate, redefine and re-strategise your business and that means branding! I’m going to dive right in to all of the reasons you should be revisiting, redefining or launching your brand and why now is the right time to do it.
More people are online!
For the first time in history, there are a record number of eyeballs on screens - social media, online shopping, browsing, working and communicating. With this increase, means a greater chance of your brand being seen by a larger number of people. This is your opportunity to show up as a leader, an expert and create that connection with your audience.
Connection
Humans crave connection. That’s always been the same. But with the recent restrictions, people are craving it. People are craving relatability, connection and a feeling of community while being in forced isolation. Now is your chance to be that relatable business, show up as a trustworthy source and create that connection with your audience. Be the business that is there for your customers in this time of uncertainty.
Purchasing online
With local stores, boutiques, restaurants, cafes and shopping centres closed, people are turning to online shopping/ordering. Customers want to buy from you if they relate to you and trust you. Showing up in your business now with a consistent brand and message, will work wonders to convert those browsing to paying customers.
The key takeaways:
An intentional and strategic brand undeniably increases your relatability and trustworthiness.
A consistent, relatable brand means connection at a human level.
This is your opportunity to show up as a leader, an expert to create connections and build trust.
The world is changing at a rapid pace, businesses and people are evolving and adapting to this current reality with rapid speed. In order to not be left behind and claimed by this global crisis, your business must become a new entity. In order to do that, start with your branding.
Send me an email if you're ready to invest in your brand and business so you can connect with your audience and convert leads, even during this global crisis.
Remember, you are not on your own in this. We are in this together.
Kaitlyn