Lexi Ryan Photo
project details
Brand identity
custom collateral
Website Design
A wedding and lifestyle photographer, Lexi adores photographing people in love in every stage of life.
Lexi truly believes that photos should be fun. People should recognise themselves in every image and feel excited about how they look. It doesn’t have to be that deep. Wedding days and really all photos should showcase what a day is actually like, not putting in the effort to produce a photo.
She captures moments of pure joy, frozen in time.
From our first conversation, I knew TGS was going to take care of my brand. Kaitlyn took the time to understand me as a person and what I wanted for my business and helped me articulate how I saw that translating into my brand. She then created branding from my literal dreams and infused so much of my personality into it. I really couldn't be happier. So many people have told me how "ME" my brand feels and that is worth truly any investment.
— Lexi Ryan
the brief
Lexi had a great brand, but it was too ‘mature’, too ‘professional’ and she no longer felt an emotional attachment to it and it definitely did not match her vibe anymore. Her biggest challenge when it came to her brand was finding “a brand that felt like "me"“.
She knew something had to change and she had a really strong sense of self and identity and we brought that personality and vibrancy into a brand that screams LEXI!. Through bright, contrasting colours, expressive type and fun visual layouts, this brand is absolutely undeniable and so so so her.
Through a process of experimentation, taking things a little too far and pulling them back, plus a deep dive into her competitors (to make sure she was truly set apart), we collaborated to create a vibrant, fun and ‘not so deep’ brand that resonates with her and her audience.
What would you say to someone who is worried about investing in branding?
“There's never a perfect time but it will always be worth it. Investing in branding will send clients that align with YOU your way so you're only working with people that you vibe with.”
— Lexi Ryan
