What am I doing wrong?

What am I doing wrong?

Once again, another post has barely cracked 20 likes, my engagement is WAY down and I'm left questioning why I continue to spend so much time crafting the perfect hook, writing an insightful, emotionally charged caption, designing a post to fit perfectly within the feed?

Why? Am I doing something wrong? Is it me? Is it my content? My strategy?

Let's be honest, there's a lot of variables, but social media just isn't what it used to be. It's harder, there's a pay to play element and it's just overrun with influencers with huge followings that spend all their time on Instagram.

It could also be my strategy. I'm no social expert and I don't have the answers. I sometimes struggle to understand why certain content did well and others didn't. I question if my messaging is accurate or if I've got my audience right. There's a lot of questions that I don't have all the answers to.

As business owners, we don't have time to sit there and just create content. We've got shit to do! That doesn't mean that it doesn't get to me (or you!)

Like I said, it can really start to play on my mind, and I know it does for you too. There's no point stressing over all the things you can't control and one of those things is social media.

BUT the one thing that you can control is how you show up.

For me, whenever I stray from what I feels right, that's when things take a turn for the worst. It's clearly not aligned to me, my strategy, my audience and feels a bit icky. Actually, a lot icky and it just doesn't sit well.

On my socials, I've been making a more conscious effort to show up as me. My voice, my opinions, my thinking. Sharing these insights and being vulnerable opens up something in my audience that wasn't there before.

Want to know what I mean? Check out this post I hate creating reels

It was a solid reminder that all the things I feel and experience is not just on me. I don't have to deal with it on my own, that I have a wealth of a community right there, ready and willing to share their ideas, thoughts and opinions. And they're welcome!

That's the thing about social, as soon as you start to embrace you (however that looks), that's when you truly start to ignite and empower a community around you.

And that's how I've come to learn that what I was actually doing wrong, was not being me.