From structure to soul: The art of balancing the feminine and masculine.

I (try to) work smarter, not harder. Sitting in the feminine and masculine sides of my business has taken time, trial and error is absolutely not perfect every single day.

In the world entrepreneurship, there's lots of business owners who claim to only be in their feminine energy. They only do X Y Z because it aligns with their feminine. They operate their business from just the feminine.

Seriously though, that's not realistic. It's so easy to get swept up in the idealistic feminine vs masculine tie. Where the feminine is flowy and soft and gentle and the masculine is action, to do lists, structure.

The secret is... you actually need both. To operate in your feminine, you must first be in your masculine. The masculine is the driving force behind setting goals, making plans, and achieving results – a pretty important part of any thriving business if you ask me. On the flip side is our feminine energy, which embodies qualities like intuition, creativity, receptivity, and nurturing. This energy is the gentle, yet powerful, source of innovation, collaboration, and connection.

So, why is it crucial to set up your business, your processes, your way of working, from both the masculine and feminine?

Balance is key.

Just like the Yinyang, your business needs balance. It needs foundations. It needs a sturdy structure for your ideas, your creativity to truly flow from. Without both sides of the coin, it's all just a hot mess.

Avoiding burnout.

If you lean too much into the masculine, you risk burnout. Constantly pushing, striving, and ignoring your feminine can leave you drained, uninspired, and disconnected from your true purpose. By embracing your feminine side, you constantly replenish your energy and find flow in your work.

Effective Decision-Making.

The balance between both energies leads to well-rounded decision-making. You'll be both strategic and empathetic, ensuring your choices align with your values and resonate with your audience.

So what happens if you lean too much into one energy at the expense of the other?

If you're stuck in the rigid world of the masculine, you might find yourself overwhelmed, stressed, and disconnected from your intuition. Your creativity may suffer, you risk alienating others and your at risk of burnout.

On the flip side, excessive reliance on the feminine energy can lead to indecision and a lack of structure. You might struggle to set clear goals and take action, potentially missing out on valuable opportunities.

The key is balance. Foster and nurture a relationship between your masculine and feminine energies that works for you and your business. Always remember that humans, you, your business are a complex blend of all the energies around you. Embracing both sides will not only lead to business success but also your own personal fulfilment in all that you do.