What’s the key to a wildly successful brand?
Business isn’t black and white anymore. Consumers aren’t blindly selecting one of two options at the same store. Business owners aren’t interested in the stone cold, corporate game. Especially not female-led businesses.
No matter the size of your business - a one-woman show, or a budding empire like Go-To Skincare - you know that heart and soul is what all modern, conscious businesses need.
At the very core of Third Ginger Studio is soul and intention. And this is what we instil in all the brands we create for like-minded soulful business owners.
Business is about more than just selling your product or service. Consumers these days are smart - they know that there are 100 other products and services out there just like yours, but what catches their intention and hopefully keeps them coming back is your ability to connect with them.
The key to a successful brand?
Emotional connection. (among other things).
We’ve all heard of a USP (unique selling proposition), but have you heard about an ESP. No, not extra sensory perception, even though that would really come in handy sometimes. Your ESP is your Emotional Selling Point. What emotional ties does your brand and business have to your audience? Where do you overlap? At what point does your audience and your business share similar values?
Women have traditionally been dubbed ‘hysterical’ when showing up with their emotions. We know that’s not true. As a female business owner, emotions, when harnessed in the right way, can be so empowering and powerful catalysts to your next level.
It’s these emotions that spur action, inspire connection and shows that you’re a human. Humans crave human connection. It’s as simple as that.
So, harness that emotional power in your brand and watch the magic happen. How do we know this is true?
A few months ago we shared a vulnerable post on Instagram. It read ‘Honestly, I’m struggling’ and it detailed a few things that was going on behind the scenes. There was influx of heart-felt messages and emails pouring in, other fellow female business owners sharing their stories and opened up about their challenges.
That connection you foster with your audience, is truly powerful. Never underestimate the potential of harnessing raw emotion and vulnerability in your brand strategy.
So what have we learnt?
It’s okay to show up and be vulnerable
Emotional connection isn’t to be undervalued
Heart and soul do have a place in your business
We know you have what it takes to be a soulful business owner and you need a brand to match. Let’s chat.