TahJah Harmony
project details
brand identity
collateral
TahJah Harmony is a Louisiana, U.S.A based commercial photographer. After experiencing a shift in her business, she knew she had to move quickly to take advantage of the change in audience. Driven, passionate and ready for a challenge, a new brand was in order to fulfil the need her dream people had.
the brief
TahJah was on the cusp on something great. The wedding & family photography side of her business was booming, but there was an opportunity in commercial photography she couldn’t deny. After considering her options, she knew that her audience was different and in order to attract her dream people, she needed a brand that would appeal to them. The brand needed to be evocative, feminine, because she was targeting women who know what they want.