Molly Balint Soft Business Coach

project details

Brand identity
website design
custom collateral

Molly Balint is not your average business coach. She’s the SOFT business mentor & coach, guiding women to uncover the meaningful work they were meant to do, to become soft leaders who make an impact on the world around them.

Struggling to find the right type of brand to give her unique life and approach to work the space and undeniability it deserved, Molly was searching high and low across Pinterest waiting for something to spark. Instead, we worked together to create an aligned, soul-led brand that feels like her - down to earth, bright and bold, vibrant and warm. Her brand identity is a true reflection of internal world, the work she teaches and the women she empowers with her life changing methods.

@molly.balint
Website coming soon!

the brief

Molly was struggling. Struggling to find her voice, her style, her look. Scrolling Pinterest, day after day, nothing felt like ‘her’. It was confusing, exhausting and ended up being so overwhelming with the possibilities of the potential direction of her brand and visual identity.

Working together, we uncovered the true essence of her business, who she wanted to be working with and how she wanted to position her business in a semi-saturated industry. She knew her point of difference, her values and how she showed up and she needed a brand to match. Through deep discovery, we landed on this brand.

Molly needed a visual identity that would see her through the iterations of her services and herself. She wanted something that would stand out, be bold and be a true representation of who she has grown to be while running her business.